Traditional and heritage commodities in the era 4.0: Batik home-based enterprises in the use of the internet

Abstract

As one of Indonesia's cultural heritage and a traditional textile, it is interesting to explore' Batik in the modern era. As one of the leading products, Batik home-based enterprises (HBEs) need to continue to make adjustments amid the rapid development of technology. The internet is one of the technological advancement products that contribute to supporting business performance. Using the internet, entrepreneurs have the opportunity to connect to various networks and find it easy to find their buyers. This research was conducted in Pekalongan-Indonesia because Pekalongan is one of the centres for Batik artisans. This study aims to determine the extent of Batik HBEs in using the internet for the sustainability of businesses. This study uses a quantitative approach to 80 Batik home-based entrepreneurs as respondents. The study indicates that Batik HBEs in Pekalongan experience positive impacts after using the internet. The perceived impact includes increasing income and increasing market coverage of the Batik HBEs.