Measuring Consumers' Intention to Use Aggregator Food Ordering and Delivery Mobile Apps: a post COVID19 examination

Abstract

The purpose of the study is to examine the impact of perceived ease of use, perceived usefulness and technology involvement on intention to use aggregator food ordering and delivery mobile apps. A single cross sectional descriptive research was conducted. questionnaires were gathered from 257 aggregator food ordering and delivery mobile app users. Regression was used to test the hypotheses. Results indicate that perceived usefulness, followed by technology involvement then perceived ease of use have significant positive impacts on intention to use aggregator food ordering m-apps 1. Introduction Because of COVID19 pandemic and during the lockdown period in 2020, many consumers worldwide shifted their shopping behavior from physical store visits to virtual shopping; ordering and paying online or ordering and paying on delivery. This behavioral trend continued after lockdown period as consistent with the social distancing requirement. Indeed, digital marketing