Selecting the best mobile model by applying AHP-COPRAS and AHP-ARAS decision making methodology

Abstract

The main objective of this research article is to select the best mobile model among various alternatives available on the market. For this analysis 10 alternative models from different brands are selected from different online shopping website having different specifications and ranging from low budget to medium budget in terms of price. For this selection purposes two multiple criteria decision making tools (MCDM) has been adopted i.e. Complex Proportional Assessment (COP-RAS) and Additive Ratio Assessment (ARAS). The selection process is done based on four important criteria i.e. price, internal storage, RAM and brand. The weightages of the criteria are calculated by using Analytic Hierarchy Process (AHP) and these weightages are further used in COPRAS and ARAS methods. Individual COPRAS and ARAS method is applied for the selection of the best mobile and the preference ranking order of the models are also proposed by each process. The proposed ranking order by both the methods are compared and it is found that the outcome results are more or less the same using both techniques but there is a slight change in ranking of the middle-order alternatives. Both processes give model 1 and model 4 as the best and the worst models respectively among 10 alternatives.