Measurement of Attitude towards the Adoption of Back Yard Poultry Farming in Arunachal Pradesh

Abstract

This study explored the farmers' attitude towards back yard poultry farming and identified the factors associated with it. An attitude scale consisting of 12 items was developed and administered to 35 back yard poultry farmers of West Siang district in Arunachal Pradesh, India. The results revealed that were majority of the respondents were of medium age group and majority of them were literate and had middle and primary level of education and less number of respondents were illiterate, and had medium level of innovativeness. Almost an equal number of respondents practice agriculture as major occupation and lived in joint families. Most of the respondent had good contacts with the KVK's personnel for receiving knowledge about new technology and interventions. When their attitude was assessed, majority belonged to 'favorable' category and among the independent variables 'family-type' had a negative value with attitude. Based on the findings, implications were drawn for the extension agencies to promote poultry farming as income generating venture in the tribal areas.