Resúmenes – Abstracts

Abstract

Mobile VAS in Latin America: Milking the Slow Transition to Smartphones and 4G Author: Nick Levine As in the rest of the world, mobile value-added services (VAS) are expected to see significant growth in Latin America. However, this does not necessarily mean a sudden revolutionary shift away from traditional services to new ser-vices based on mobile broadband. True, mo-bile broadband connections have indeed been growing strongly, but there are still a relatively small proportion of overall mobile subscriptions in the region, the vast majority of which are pre-paid. Increased uptake in mobile broadband and smartphones has also led operators to innovate in their pricing structures to offer custom-made access, content or specific applications as a way to migrate users to higher-value postpaid data plans and to build customer loyalty. Keywords: Latin America / Mobile Value-Added Services / OTT / M2M / Broadband Mobile Telephony in Cuba: Background, Current Status and Projections Author: Alejandro Morera Reyes The article shows the evolution and develop-ment concerning mobile telephony service in Cuba, based on its background, current status and future projections. Data and statistics are provided to clarify the different stages that mobile service has gone through up today. Likewise, it also summarizes the main achieve-ments obtained and their social impacts. Finally, future challenges and goals are presented.