"I know i am, but what are you?": Public perceptions of unions, members and joining intentions

Abstract

Respondent's perceptions of demographic, social and behavioral characteristics of union members were analyzed in comparison to the statistical data regarding union members. Respondents also provided perceptions regarding unions themselves as well as future joining intentions. Overall, respondents accurately identified some characteristics of union members and were incorrect on others. General union image was poor as well as future joining intentions. The results of this analysis suggest that union density declines in the private sector will continue.