Transforming into sustainable innovation-driven digital co-creation: The role of experience, community and agility

Abstract

Sustainability is a critical element in creating long-term values for service creation, especially for in-service providers in the Information Communication and Technology (ICT) industry. Sustainable values through co-creation involve crucial stakeholders, especially customers, organizations, and social communities to maximise the captured total value. Past studies have explored the concept, system and role of those stakeholders, however the sustainability of co-creation in the digital era has not been covered. Therefore, this paper aims to provide an understanding of the key concepts and models that would support practitioners in building sustainable innovation-driven digital co-creation. The study was conducted using 195 samples representing Indonesian ICT firms. Findings demonstrate that digital co-creation plays a significant role as an intervening variable in the relationship between customer experience orientation, social community, and organization agility and transformational performance.