PERAN IDENTITAS DIRI MAHASISWA SEBAGAI MODERATOR DALAM KERANGKA KERJA KEWIRAUSAHAAN

Abstract

Entrepreneurship is believed to be able to create jobs and generate economic growth. The entrepreneurial spirit is the most significant economic development in the history of business. New businesses built by entrepreneurs can maintain market growth and contribute to the national economy. This research aims to examine the variables of attitude, subjective norms, perceived behavioral control, and tendency to act influencing entrepreneurial intentions which are moderated by self-identity variables. This research has four hypotheses. Data was collected from 100 respondents obtained from an online questionnaire distributed to students in Yogyakarta who were studying in the entrepreneurship department/study program or had taken entrepreneurship courses with a sampling technique using purposive sampling. The data was then analyzed using structural equation modeling techniques with the help of SmartPLS 3 software.