The relationship between the “Brazilian jeitinho” and the entrepreneurship profile: Possible interfaces in the context of the entrepreneurial activity in Brazil

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Abstract

Seeking to discuss a cultural trait that is unique to the Brazilian society, the so-called “jeitinho,” and, parallelly, the entrepreneurship profile, this study aimed at identifying possible interfaces between these themes. To do so, studies that deal with the Brazilian cultural traits and emphasize this particular one were reviewed and summarized. Additionally, via secondary research, articles published on the entrepreneurship profile in the annals of the EnEO and EnAnpad, from 2004 to 2006, and of the Egepe, between 2000 and 2008, were selected. The Global Entrepreneurship Monitor (2006) survey results were also discussed to build a picture of entrepreneurship in Brazil and provide a base for the analysis of possible factors and contingencies that favor or render it more difficult for the “jeitinho” to emerge in the entrepreneur profile. It was noticed there is evidence such relation exists and, therefore, the study should be enhanced to corroborate such evidence.

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Pedroso, J. P. P., Massukado-Nakatani, M. S., & Mussi, F. B. (2009). The relationship between the “Brazilian jeitinho” and the entrepreneurship profile: Possible interfaces in the context of the entrepreneurial activity in Brazil. Revista de Administracao Mackenzie, 10(4), 100–130. https://doi.org/10.1590/S1678-69712009000400006

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