Pololos y medallas: la representación del deporte femenino en NO-DO (1943-1975)1

Abstract

This research analyses the women's image in sports that oficial newsreel NO-DO reflect and promote in the period 1943-1975. The women's image shown in this newsreeel reinforces all the stereotypes and the dominant discourse in two different key aspects: sports labeled as "for female" -women can take part in them and compete-, and sports labeled as "just for male" -women have an especific role here: be an spectator-. There are alike features in both spheres: there is just excepcionally equal informative treatment among genres, women's image mainly focuses on the aesthetic aspect and newsreel use them as a comic relief when they appear doing sports.