Online marketing strategies of plastic surgeons and clinics: A comparative study of the united kingdom and the united states

Abstract

The cosmetic surgery market is a rapidly growing sector of healthcare, and the use of marketing strategies is now an integral part of any cosmetic surgery practice. In this study, the authors review 50 Web sites from practitioners in London and New York to quantify the utilization of online marketing, comparing results between the United Kingdom and the United States. © 2011 The American Society for Aesthetic Plastic Surgery, Inc.