A Study on Factors Influencing Designers’ Behavioral Intention in Using AI-Generated Content for Assisted Design: Perceived Anxiety, Perceived Risk, and UTAUT

Abstract

This study aims to comprehensively understand the intention to use Artificial Intelligence Generated Assistance in Design Tools (AIGC) among design students and practitioners, along with its influencing factors. Utilizing Smart-PLS software and Partial Least Squares Structural Equation Modeling (PLS-SEM) technique, we constructed a comprehensive research model. Based on 404 valid questionnaire responses, we systematically analyzed the underlying mechanisms of designers’ attitudes towards AIGC tools. The sample encompasses diverse schools and levels of professional experience, ensuring the wide applicability of research outcomes. In the data analysis process, professional statistical analysis methods, including path analysis and standardized path coefficients, were employed to ensure a profound exploration of research questions. The results indicate that performance expectancy, effort expectancy, social influence, and facilitating conditions significantly positively influence the willingness to use AIGC tools, while perceived anxiety and perceived risk exert negative impacts. This study, by integrating traditional and novel factors, provides crucial theoretical and practical guidance for the actual application of AIGC technology in the design field, offering profound insights for the future development and education of design technology.