How the Business Intelligence in the New Startup Performance in UAE During COVID-19: The Mediating Role of Innovativeness

Abstract

The current study aims at empirically investigating the impact of the business intelligence on the new start-up performance of UAE during Covid-19. The study also examines the mediating role of innovativeness in the relationship between business intelligence and new start-up performance in UAE. The sample size included distributing the questionnaires to 250 respondents to get the required information for further analyses. 210 questionnaires out of 250 were received, so the response rate of the study was 84%. The data analysis involved the path modeling technique because of the explorative nature of the study. The results indicated that all the paths are significant at a p-value of less than 0.05. The findings of the study will be helpful for policymakers and researchers in formulating the policy concerning the business intelligence, innovation, and start-up performance in UAE.