A study on services and intention to revisit of pilgrims towards holy places in chittoor district

Abstract

Pilgrimage to holy places is highly important for people belong to Hindu religion that who are usually visiting numerous holy places in India throughout the year. Meanwhile, different services and satisfaction of pilgrims are playing a major role in increasing flow of pilgrims to holy destinations or culturally or religiously important places. Significant difference exits between demographic features of pilgrims and services in holy places. Services in holy places are positively, highly and significantly correlated with intention to revisit of pilgrims towards them. Therefore, to improve intention to revisit of pilgrims, holy places should improve basic amentias and they must price rationally for various services. Holy places should provide variety of food items with superior quality and they must improve entertainment facilities for pilgrims.