Social comparison, the threat of AIDS, and adolescent condom use

Abstract

This study tested hypotheses from social comparison theory about adolescent condom use. Questionnaires were administered to 457 twelfth-grade students (284 sexually active). Three different operationalizations of social comparison were used - comparative ratings, affiliative preferences, and derogation; each produced different results. Low condom users who felt threatened by AIDS made more downward comparative ratings regarding condom use than did unthreatened low users. In contrast, low users preferred upward affiliations with high users. Adolescents with higher self-esteem derogated adolescents with AIDS less as threat increased. Adolescents with lower self-esteem who made downward comparative ratings were more satisfied with their own past condom use. Satisfied low condom users were less likely to intend condom use in the future. The results provide evidence that downward comparison may act indirectly to deter behavioral change.