Consumers and QR code payment method: A Case of Pakistani Retail Environment

Abstract

Consumers tend to find ways that are beneficial and useful for them during a shopping experience. They use different methods, either online or offline, for a more considerable retail experience. Thus, the use of a particular technology when it accessible, useful, beneficial, and innovative may help them progress a certain attitude. The practice of the theory of acceptance model(TAM) proved to be right in this context of embracing of QR code transaction method. This kind of payment system is still relatively new in the Pakistani environment, but this, with the current research framework, it shows that consumers are willing to adopt it. Thus, CINN, PBN, PEU, PUF, and attitude proved to be suitable variables for the adoption of this technology