ANALISIS KELAYAKAN DAN STRATEGI PENGEMBANGAN USAHA PUPUK KOMPOS MEREK KETAPA DI DESA RANDOTONDA KABUPATEN ENDE

Abstract

This study aims to analyze the feasibility of the KETAPA brand compost business, and formulate a development strategy. The research was conducted on farmer groups and livestock groups in Randotonda Village, Ende Regency. Labor involved in production and marketing activities 10 people. This research is a population research. The analysis used is the R/C ratio, B/C ratio, ROI and SWOT. The results of the analysis show that the KETAPA brand compost business is feasible; R/C ratio > 1, the value of B/C ratio, 0.25 means that each production cost is Rp. 100 profits earned Rp. 25. The value of ROI is 26%, the amount of return on investment (ROI) is in the pretty good category. Based on the SWOT analysis, the choice of development strategy is a progressive strategy or SO strategy. Activities include:; building promotion and marketing networks with farmer groups, GAPOKTAN and Field Extension Officers in all districts as well as conducting online marketing