Abstract
The purpose of this study is to statistically analyze the global market strategies of Hyundai Motor. Our analyses first reveal that Hyundai has recorded significant growth during the past five years, and one of the key factors behind that growth is Hyundai’s successful exploitation of emerging markets.
Cite
CITATION STYLE
APA
Kang, W. S., Kim, Y. C., & Yoo, C. J. (2014). Hyundai Motor’s Global Marketing Strategy. Asia Marketing Journal, 16(1). https://doi.org/10.53728/2765-6500.1535
Register to see more suggestions
Mendeley helps you to discover research relevant for your work.
Already have an account? Sign in
Sign up for free