Digital Communication Management Planning, Activities and Evaluation of Selebgram Suhardi_Official in Improving Image

Abstract

Media digitalization occurs in various aspects of life, including creating a new job called Selebgram. The Covid 19 pandemic has felt its impact since the enactment of Large-Scale Social Restrictions since March 15, 2021. Until now, the Imposition of Restrictions on Community Activities has been in effect in Indonesia and this has forced us to carry out digital transformations in services and transactions as well as work, including adaptation to a new job called Selebgram. This study aims to determine the Digital Communication Management Planning, Activities and Evaluation of Selebgram Suhardi_Official in improving the image. The object of this research is Suhardi as a Selebgram with 24,400 Followers. Research Methods Using Phenomenological Research Methods Edmund Husserl. With the concept of intentionality, Husserl confirmed phenomenology as a scientific method that does not begin with doubt, but is directed at what is actually the truth of experience. Meanwhile, for data collection techniques using interviews, observation and documentation.