Implementation of project management stakeholder matrix in social enterprises in Latvia

Abstract

Over the past decade, the role of social entrepreneurship has increased rapidly. The driving force of the social enterprises is the succesfull project management and ability to use various tools to further improve the work with stakeholders. Project management, unlike management in general, is a continuous process that has a specific end result that is limited in time and finance and is the key differentiator of project management from management. There are many project management programs and tools available; however, social entrepreneurs are unaware of or reluctant to implement them. It is estimated that there are altogether approximately 300 management tools are availabe in the world (Rudder, 2022). One of such tools is project management stakeholder matrix. The aim of the paper is to determine the awareness of the project management stakeholder matrix in social enterprises in Latvia. To achieve this aim, the following steps are determined: to provide a theoretical explanation of project management in the context of social entrepreneurship and empirically obtained information to identify the awareness about project management stakeholder matrix in social enterprises in Latvia. The paper employed quantitative research - surveying social enterprise project managers in Latvia. One of the tools that helps improve social entrepreneurs project management and achieve project goals is a stakeholder analysis of the project. The knowledge about the project management stakeholder matrix helps social entrepreneurs to increase the security to deal with low use of digital tools capacity in the team and allows better management of the project team.