Complaint Management 2.0 – The “Sag’s uns” Blog as a Concept to Direct Democracy?

Abstract

"With students being part of the digital natives group the demand for more digital communication in universities is getting more and more important. To serve this matter the Technical University (TU) Braunschweig introduced “Sag’s uns1 ” (ger. Tell us), a blog where students can write their ideas, praises and complaints related to their field of study. In this way, Sag’s uns even can be seen as a new way of corporate communications for universities. This paper focuses on how students are engaged in university processes in order to establish a democratic basic. "