Consumerism (A literature Review)

Abstract

This research highlighted the importance of Consumer psychology to marketers through shading the light on the literature review, as Consumer psychologists look into how the decision-making process, social persuasion, and motivation all play a role in why people buy certain goods and not others. The organization’s survival in the market is linked to studying all the influences surrounding the consumer; as the consumer is the one who directs the marketing activities of the organization.