Communicating climate change policy to people in rural area

Abstract

Climate change is a real problem threatening all human beings in the world. Therefore, everyone has a responsibility to reduce the climate change impacts. Based on research, opinion leaders can play various important roles in the societal life. One of them is to disseminate government policies in rural area. This study focused to examine opinion leaders' strategy to communicate climate change policy in rural area. This research employed descriptive qualitative method. The data were taken through interviews, observation and documentation. The results showed that the opinion leaders employed various formal and informal strategies to communicate climate change policy to their community. They were evidently important actors to boost the successful of climate change policy implementation. This research confirmed that opinion leaders especially in rural area posits important roles in the societal life.