Abstract
The primary purpose of this study is to analyze: (1) The impactof Services Quality on Customer Engagement, (2) The impactof Services Quality on Brand Experiences, (3) The impactof Services Quality on Brand Exeriences through Customer Engagement, (4) The impactof Customer Engagement on Brand Experiences.This research using causative researchwith total sample was 151 people by using questionnaire. The result of study showed that (1) Services Quality has significant effect on Customer Engagement, (2) Services Quality has no effect on Brand Experiences, (3) Services Quality has significant effect on Brand Experiences trhough Customer Engagement, (4) Customer Engagement has significant effect on Brand Experiences.
Cite
CITATION STYLE
Firman, & Saldino, M. S. (2021). The Impact of Services Quality on Brand Experiences: The Mediating Role of Customer Engagement. In Proceedings of the Sixth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2020) (Vol. 179). Atlantis Press. https://doi.org/10.2991/aebmr.k.210616.098
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