The Ethical Deliberation of Generative AI in Media Applications

Abstract

This article explores the triadic relationship between media, the public, and AI technology, focusing on AI's portrayal in news media and ethical controversies depicted in science fiction. It discusses public perceptions of AI through media content and entertainment. Subsequently, the essay analyzes AI's impact on news production and media creation, highlighting the benefits and concerns of AI applications, such as personalization and automation. Four ethical paradoxes of AI in media are presented, addressing human morality, journalism's gatekeeping, the echo chamber effect, and responsible AI. The essay suggests that AI should be viewed as an essential part of the media environment, advocating for meaningful interactions between AI and humans to foster industry development. The intelligence of AI, derived from human-created knowledge, should be leveraged to create a balanced perception of AI.