Phenomena of Da’wah Information “Co-owner” on WhatsApp

Abstract

This research aimed at analyzing the way of information co-owner interpret the message that would be reproduced. The findings showed that in receiving the message of da’wah (Islamic preaching) on a WhatsApp group “Jambi Mengaji”, the co-owners of information were more dominant in believing the information obtained. Then, it was followed by producing the message in their own way according to the purpose of the owners of information.