Appllication of Marketing Concept in the Hospitality and Tourism Industry in Akwa Ibom State, Nigeria: An Evauation

Abstract

Hospitality and tourism industry comprises businesses involve in the provision of accommodations, foods, recreational centers for visitors or travelers, comfort and catering services for others. The purpose of this paper was to identify and examine the benefits to be derived when marketing concept is applied effectively in the hospitality and tourism industry. The paper was based on descriptive research design. The article analyses marketing variables and how they influence customer patronages. Some recommendations made include, the operators of the hospitality and tourism industry should apply the marketing concept effectively to have an edge over its competitors, they should embrace the concept for a better economic gain to the organization, experts in the field of marketing should be employed to ensure effective an efficient application of the marketing concept.