LVMH Strategy and Financial Analysis of LVMH Group

Abstract

In the current environment of economic downturn, frequent regional conflicts and continuous impact of COVID-19, the luxury industry and fashion industry are also expanding with the trend of The Times. These industries have their own unique judgment on the current situation, and their strategic layout is constantly updated and changed with a deeper understanding of the situation and more accurate judgment. Through corporate strategy and financial indicators, this paper analyzes how LVMH Group, as a leader in the luxury industry and fashion industry, avoids risks in the face of multiple difficulties, carries out self-transformation and innovation, constantly realizes the digital transformation of LVMH enterprises, highlights and gives play to its comprehensive advantages, and implements merger and acquisition strategy to increase the company's profits. The analysis of the company can reflect from the side how the luxury industry and fashion industry promote consumption and economic development through their own strength under the current situation.