The Influnce of Difference Intercultural Factors on International Business Negotiation

Abstract

Under the development of internet and transportation, countries in the word are gradually integrating into an interdependent system of economic globalization. As an important part of the business activities, the business negotiation has been affected as its important role of a part of the business activities. And as a kind of cross-cultural communication mode, international business negotiations’process due to the different culture background is very complex and fickle. The pace of China's economic integration into the economic globalization is accelerating, and Chinese bussiness and activities are more greatly infused in international economic division of labor and bussiness competition. In international business negotiations, as China's enterprises and individuals with from different countries, ethnic and cultural background of the partners, so in the midst of talks will inevitably face different culture exchange and collision. In this context, cultural factors have become an significant factor, which influences international business negotiations. This paper introduces the international business negotiation and its cultural factors, analyzes the concrete manifestation of the influence of cultural factors on the international business negotiation, and puts forward the strategies to deal with the barriers to cross-cultural communication.