Journal Article

Transformation of a Business Model Triggered by a Scandal with Internal Branding as a Lever:

  • Honjo K
  • Kuriki K
Japan Marketing Journal (2022) 42(2) 63-72
DOI: 10.7222/marketing.2022.048
N/ACitations
Citations of this article
2Readers
Mendeley users who have this article in their library.
Get full text

Cite

CITATION STYLE

APA

Honjo, K., & Kuriki, K. (2022). Transformation of a Business Model Triggered by a Scandal with Internal Branding as a Lever: Japan Marketing Journal, 42(2), 63–72. https://doi.org/10.7222/marketing.2022.048

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free