News Narration, Local Visibility and Public Life in Chinese Short Videos

Abstract

Short videos are very popular in China. The provincial TV stations in China use short videos to disseminate information. Curiosity about the influence of short video news is the primary motivation of this study. This paper integrates theories of news and place, focuses on local visibility, explores how short videos can serve as media infrastructure to report news, construct local visibility and change public life. Taking a sample of official short videos from 31 provincial TV stations in China, this paper uses the narrative analysis method to decode the videos. It is found that short videos create a unique news space which are reflected in narrative language, narrative framework and narrative theme, respectively. This study argues that the short video platform has shaped a place with public vitality, participated in local image management, and built the “visible community”. This has innovated the existing theoretical relationship between news and place, and the short video media practice of TV stations in various provinces has provided the world with the Chinese experience of creating place.