Book Chapter

Considering transtexts as brands

Taylor and Francis, (2016), 187-203
DOI: 10.4324/9781315671741
5Citations
Citations of this article
3Readers
Mendeley users who have this article in their library.
Get full text

Cite

CITATION STYLE

APA

Laurichesse, H., & Taylor, K. (2016). Considering transtexts as brands. In The Rise of Transtexts: Challenges and Opportunities (pp. 187–203). Taylor and Francis. https://doi.org/10.4324/9781315671741

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free