Understanding college students' e-loyalty to online practicum courses in hospitality programmes during Covid-19

Abstract

This study aims to examine the students’ loyalty to an online practicum course for hospitality education during the Covid-19 pandemic in Indonesia. Premised on the Technology Acceptance Model (TAM), we adopted a revised model consisting of Information System Success Model and Expectancy Confirmation Theory (ECT) to ascertain the students’ perceptions of the usefulness of the programme and their levels of satisfaction with, and e-loyalty to, the programme. This study utilised an online survey to obtain data from 309 participants. The partial least squares structural equation modelling method was employed in the study. The findings show that students’ perceptions of the usefulness of online learning were significantly influenced by information quality, system quality, and system interactions which relate to satisfaction. Preliminary research provides insight for stakeholders such as vocational institutions, teachers, and practitioners of education to gain a better understanding of factors that contribute to hospitality students’ continued intentional use of online courses.