THE IMPACT OF FINANCIAL PERFORMANCE OF COMPANIES ON THE EXTENT OF DIGITALIZATION IMPLEMENTATION IN HRM

Abstract

The study presented in this article expands the knowledge base regarding the implementation of digital innovations and gamification in Central and Eastern European businesses and their potential positive influence on people management efficiency. Furthermore, there are highlights of the relationship between positive economic outcomes and the tendency to invest more in innovative strategies, as their effective implementation and execution might require certain financial and personnel resources. The findings and deductions expounded within this contribution emanate from an examination of a research specimen (n=1112 in 2020 and n=1109 in 2021) encompassing feedback acquired from managers of enterprises operating within the economic domain of Central and Eastern Europe. Based on the evaluation of the survey results, it can be argued that companies with positive economic results achieve higher values both in the indicator of utilizing as well as perceptions of the importance of implementing innovative tools in the near future.