Modelling the use of grabcar ridesharing services

Abstract

Over the years Grabcar has become the most popular ridesharing services transportation technology-based application e-hailing that match passenger expectation on transportation services. Grabcar has managed to enter Malaysia’s market because, during that time, the Malaysia taxi industry was experiencing severe issues related to safety, intimidation of passengers and also poor services. In order to understand the passengers’ intentions toward these services, the Theory of Planned Behaviour Model (TPB) has been incorporated into this study to understand more about how passengers’ intentions can be shaped. Using a purposive sampling method, a total of 227 respondents were involved in this study. Smart-PLS (v 3.2.8) was used in order to analyse the relationship between three constructs (attitude, social influence and safety) and passenger intention to use Grabcar. Overall, the result showed that all of the stated factors have a positive relationship with intention.