Mere exposure and racial prejudice: Exposure to other-race faces increases liking for strangers of that race

Abstract

White participants were exposed to other-race or own-race faces to test the generalized mere exposure hypothesis in the domain of face perception, namely that exposure to a set of faces yields increased liking for similar faces that have never been seen. In Experiment 1, rapid supraliminal exposures to Asian faces increased White participants' subsequent liking for a different set of Asian faces. In Experiment 2, subliminal exposures to Black faces increased White participants' subsequent liking for a different set of Black faces. The findings are consistent with prominent explanations for mere exposure effects as well as with the familiar face overgeneralization hypothesis that prejudice derives in part from negative reactions to faces that deviate from the familiar own-race prototype.