An Empirical Evaluation of Factors Influencing the Choice of Mode for Transportation in Higher Education Institution using Analytic Hierarchy Process Model

Abstract

A sustainable atmosphere is crucial in developing a conducive environment for excellent education. Mode of transport to be utilized for travelling within the campus vicinity is becoming a critical element to support the conducive environment. Majority of current research have evaluated mode of transport in other areas but very limited studies have been made within the higher education institutions context. Hence, the aim of this study is to evaluate the factors that influences the choice for transportation modes in University campus. The six criteria's that are considered in this study are distance, cost, travel time, accessibility, reliability and safety. An empirical method is used to evaluate the student's perception towards the different mode of transport available in the University. The analytical hierarchy process (AHP) is adopted in determining the relative weights and priorities of the criteria. The model is based on 150 students in Universiti Tunku Abdul Rahman (Kampar campus) where questionnaires are used to perceive their opinion towards their choice of modes of transportation. The result will provide an important insight for the planner in making decision where AHP method can be used as an applicable tool in accessing and evaluating the choice of mode and ultimately assist the University to become more sustainable.