Customer Brand Loyalty

  • Mao J
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Abstract

With the appearance of deceptive sales, poor customer care and crooked promotion, keeping loyal customers becomes even more difficult. Even though pursuing consumer reliability costs time and effort, it is really the most valuable asset of a successful company.

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APA

Mao, J. (2010). Customer Brand Loyalty. International Journal of Business and Management, 5(7). https://doi.org/10.5539/ijbm.v5n7p213

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