A Study on the Development of International E-Commerce Competency Model in China

Abstract

In recent years, China’s international e-commerce has developed rapidly and has a huge demand for professional talents. This paper aims to investigate the ability and skills required by international e-commerce enterprises for employees and develop the competency model so as to cultivate international e-commerce talents who meet the demand. It employed a mixed research design and selected participants from small and medium-sized international e-commerce enterprises in one province in China. Questionnaire and interview were employed to collect data, which were analyzed by descriptive statistics and content analysis. It was found that competencies required of international e-commerce talents included three parts: foreign language competencies, competencies of international e-commerce and qualities of international e-commerce talents, based on which the competency model of international e-commerce was developed.