PENGARUH KETERSEDIAAN PRODUK, LOKASI, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN DI TOKO GOESMANK

Abstract

The following research is to determine how the influence of products availability, location, also service quality to purchasing decision at Goesmank Stores located in Banyuning Village. This research is grounded in the essential role grocery stores play in fulfilling community needs as well as absorbing local labour. As a response for increasingly fierce business competition, shop owners are required to understand various aspects that can influence consumer decisions in making purchases. This research used a quantitative method by surveying 73 respondents. Data were analysed through multiple linear regression using SPSS. According to the analysis, the results obtained indicate that product availability, locations, and service qualities have a positive significant impact on purchasing decisions at Goesmank Store. These findings are so essential for business owners to continue to improve service quality, ensure product availability, and choose strategic locations to maintain business existence.