No financial disincentive for choosing more healthful entrees on children's menus in full-service restaurants

Abstract

Children are eating restaurant foods more than ever before, and price is among the top considerations for food choices. We categorized and enumerated entrees on children's menus from 75 full-service restaurant chains to compare prices of more healthful and less healthful entrees to test the assumption that more healthful food is more expensive. The mean (standard deviation) price of more healthful entrees ($5.38 [$2.01]) was not significantly different from the price of less healthful entrees ($5.27 [$2.04]). In contrast to research demonstrating that more healthful foods tend to be more expensive in grocery stores, more healthful entrees on children's menus in restaurants were not more expensive than less healthful entrées.