KOMUNIKASI PEMASARAN PADA PT ASURANSI ALLIANZ LIFE INDONESIA CABANG BANJARMASIN

Abstract

The aims of the studyis to determine the marketing communication that has been done and how to maximize marketing communication to increase brand awarenes of the public to the company. This research uses descriptive analysis. The marketing communication activities conducted by insurers Allianz Life Indonesia Banjarmasin branch is personal selling agency that is focuses on selling energy. Marketing communications activities is not maximum to public to increase brand awareness. Brand awareness is an important target that should be in the crosshairs of the companybecause the buying decision comes from a sense of aware. On that note, the maximum marketing communications has a major role to increase brand awareness for the public.