STRATEGI PENGEMBANGAN PARIWISATA UNTUK PENINGKATAN PERTUMBUHAN EKONOMI DI KABUPATEN LOMBOK TIMUR

Abstract

This study is entitled Tourism Development Strategies for Increasing Economic Growth in East Lombok Regency. The object of this research is the tourism sector in East Lombok Regency in order to increase economic growth. Meanwhile, the problem examined in this study is the ways to increase the role of the tourism sector in East Lombok Regency paving the way to boost the economic growth. The method used in this study is qualitative through descriptive approach while the selected tool is SWOT analysis. The results of this study shows that the tourism sector in East Lombok Regency is in quadrant I or lies between external opportunities and positive internal forces (growth strategies) with rapid growth strategies which are the strategies that must be used to increase and maximize outputs from the tourism sector. This is to continue to grow so that later it will become a potential leading sector in East Lombok Regency.