Youths’ green information and communications technology acceptance and implications for the innovation decision process

Abstract

Presently, ‘green’ is a trendy word. ‘Green ICT’ is an important strategy with regard to technology due to its various benefits, including reducing greenhouse gas emissions, lowering electricity costs, or improving corporate images. However, green ICT products or services have not yet been widely adopted, especially in developing countries. Green consumers, particularly young people, are the key for wider adoption of green ICT. Thus, the objectives of this study are: to examine the understanding of youths about green ICT, to explore the awareness and acceptance of youths concerning green ICT practices, to discover the reasons for adoption or refusal to adopt it, and to introduce systematic guidelines for effectively promoting green ICT products or services. The research results could lead to an increase in the use of green ICT in young people.