Effects of Digital Attachment and Gamification at Work on Employee Job Satisfaction

Abstract

This study aims to determine the effect of digital attachment and gamification in work on job satisfaction of employees of the Widya Mataram University (WMU) Yogyakarta, the population used in this study were all employees who worked at WMU both labor education and lecturers, the size of the sample used is 55 respondents, the sampling technique used is proportional random sampling. The source of the data used is primary data, with the data collection method using a questionnaire. The data analysis technique used is multiple linear regression analysis. The results of the analysis show that digital attachment has a positive and significant effect on employee job satisfaction at the WMU, significant influence on job satisfaction of employees at the WMU.