Building a Revenue Engine – Scaling Up Sales Automation

Abstract

The article discusses that successful companies focus on building a revenue engine resulting in scaled impact and a flat or declining cost base. It emphasizes that processes need to be replicable across markets to ensure scalability and marketing, and sales need to improve their data literacy to keep the engine running. The developed technical and managerial capabilities can also be applied in other domains, including generating customer insights, business intelligence, and reporting.