Semantic cross-scale numerical anchoring

Abstract

Anchoring effects are robust, varied and can be consequential. Researchers have provided a variety of alternative explanations for these effects. More recently, it has become apparent that anchoring effects might be produced by a variety of different processes, either acting simultaneously, or else individually in distinct situations. An unresolved issue is whether anchoring, aside from simple numeric priming, can transcend scales. That is, is it necessary that the anchor value and the target judgment are expressed in the same units? Despite some theoretical predictions to the contrary, this paper demonstrates semantic cross-scale anchoring in four experiments. Such effects are important for the direction of future theorising on the causes of anchoring effects and understanding the scope of their consequences in applied domains.