Self-Construal Priming Affects Speed of Retrieval from Short-Term Memory

Abstract

We investigated the effects of collective or individual self-construal priming on recall in a short-term memory (STM) task. We primed participants to either their individual or their collective self-construals or a neutral control condition. Participants then completed a STM retrieval task using either random or patterned digit strings. Findings revealed that priming an individual self-construal resulted in faster retrieval of information from STM for both stimulus types. These results indicate that individual self-accessibility improves retrieval speed of digits from STM, regardless of set configuration. More broadly, the present findings extend prior research by adding further evidence of the effects of self-construal priming on cognitive information processing. © 2012 MacDonald et al.