Animal personas: Representing dog stakeholders in interaction design

Abstract

This paper describes the development and evaluation of animal personas for use in the design and development of interactive product. Building from 196 dog owner reports describing dog behaviours and explaining how they interact with digital media devices, six dog personas are created as examples of both how these can be presented but also of how they can be derived. The created personas are then evaluated by experts in terms of their value to the Animal Computer Interaction Community. These experts reported that the personas were useful commenting on their use across ACI. The contributions of this paper are the datastore used to generate the personas, the method used and the persona set.