CAUSAL FACTORS IN RFID TECHNOLOGY UTILIZATION INFLUENCING BUSINESS SUPPLY CHAIN MANAGEMENT EFFICIENCY THROUGH LOGISTICS MANAGEMENT PROCESS A CASE STUDY OF FROZEN FOOD INDUSTRY IN THAILAND

Abstract

The objective of this research was to study the impact on supply chain efficiency. RFID technology utilization was an independent variable. Logistics management was an intermediary variable, while supply chain management efficiency was the dependent variable. Samples consisted of 315 medium- and large-sized IT executives or professionals in the frozen food industry selected by objective stratified sampling. Data were analyzed using structural equation modeling (SEM), which applied model structure in hypothetical models testing. Results indicated that the model was proportional where all the regression assumptions were accepted with p value < 0.05. The results of the consistency and harmony checked were consistent with the empirical data and the subcomponents of the structural model, with the value /df. = 2.516, GFI = 0.942, AGFI = 0.899, RMR = 0.60, RMSEA = 0.69, NFI = 0.975, CFI = 0.984 (p-value < 0.01). It was found that RFID technology utilization had no direct impact on the efficiency of supply chain however, indirect effects were also shown in logistics management. It was stated that RFID technology should be utilized in the organizations with proper logistics management.